15th – 16th April 2026
ExCel London

Gold Sponsors

WeWork
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WeWork

WeWork is a leading global real estate platform that empowers businesses to thrive through world-class flexible workplace solutions, innovative technology services, and hospitality-driven experiences. With a curated portfolio of nearly 600 thoughtfully designed locations worldwide, spanning 45M square feet, WeWork helps more than half a million members—from emerging startups to Fortune 100 companies—achieve their best work. To learn more, visit wework.com.
Lyra Wellbeing UK & Ireland
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Lyra Wellbeing UK & Ireland

Here at Lyra Wellbeing UK & Ireland, we will work in partnership with you to act as your Mental Health & Wellbeing Partner leading and supporting your employee wellness. We are a clinically led solution – offering bespoke mental health and wellbeing support to care for all employee lifecycle needs, ranging from;
  • Workplace issues
  • Family/Relationship problems
  • Parenting support
  • Children and adolescent support (12+ years)
  • Life transitions
  • Bereavement/grief/loss
  • Menopause informed support
  • Money or financial worries
  • Anything else life throws at us…
Through our multiple, personalised access routes, we support with direct, immediate access to our experienced and knowledgeable in-country counsellors. We pride ourselves on offering bespoke care pathways in line with our clinically led approach to maximise therapeutic benefit. We offer clinically matched care solutions with our high-quality provider network overseen by our in-country counsellors who act as your care advocate by monitoring and supporting your journey from beginning to end. We aren't a typical EAP model - Instead, we support and therapeutically assess each individual to implement a customised care pathway suited to their needs. Every interaction is underpinned by our mission “to make an impactful difference to every service user by seeking our opportunity to support”. With almost 40 years of experience in the global and local mental wellbeing market, we have extensive knowledge and clinical expertise to add value and make a positive impact to your employee culture and wellbeing. We work in partnership to support our clients Health and Wellbeing strategy through understanding their employee culture, using data informed insights to drive our strategic support from beginning to end.  

Silver Sponsors

&Me by Holland & Barrett
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&Me by Holland & Barrett

&Me by Holland & Barrett is revolutionising employee support for health and wellbeing in the workplace. 

With &Me, employees can discover their biological age, receive tailored, expert guidance, as well as track their progress to help improve their health and wellbeing. 

Access to &Me by Holland & Barrett will allow employees to: 

  • Track their biological age—a valuable way to gain insights into their overall health and wellness—through blood tests, innovative digital health tools, as well as digital coaching tailored to specific needs 
  • Incorporate more movement into their daily routine with team challenges (this is also a great activity to nurture team spirit) 
  • Earn rewards to spend at Holland & Barrett for building healthy habits 

The result? A workplace culture that’s healthier, happier, and more engaged. 

Henpicked
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Henpicked

Henpicked: Leading the way in Menopause and Menstruation Support For nearly a decade, Henpicked has been leading the way in workplace menopause and menstruation support, helping organisations take meaningful action through Menopause in the Workplace. We provide expert training, resources, and guidance to ensure workplaces are truly inclusive.  Our Menopause Friendly accreditation, the industry-recognised standard assessed by an independent panel, sets employers apart as leaders in best practice. Expanding our impact, our Menstruation Friendly initiative encourages workplaces to support colleagues throughout their reproductive health journey.  With well over 600 Menopause Friendly members across the UK, US, and Australia - and an ever growing global presence – we are driving lasting change. Our training and resources are available in over 30 languages, ensuring organisations worldwide can foster a culture where everyone thrives. From shaping policy to breaking down stigma, we help businesses lead the way.  For more information, visit our websites!

Technogym
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Technogym

Founded in 1983, Technogym is a world leading brand in products and digital technologies for fitness, sport and health for wellness. Offering a complete ecosystem of connected smart equipment, digital services, on-demand training experiences, and apps, Technogym allows every end-user to access a completely personalised training experience anytime and anywhere.

Technogym takes pride in offering comprehensive wellness solutions designed to elevate user attraction and engagement. This allows every end-user to access a completely personalised training experience anytime and anywhere.

The integration of advanced equipment and data-driven digital solutions enables you to foster a strong sense of community and actively engage with users. This holistic approach not only delivers a superior experience but also provides a complete and personalised wellness journey, enhancing overall resident satisfaction and retention.

Wellhub
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Wellhub

Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 19,000 companies in 11 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today. For more information, visit www.wellhub.com.

Shaping the Future of Work: Wellbeing, Culture & Innovation in the Modern Workplace

The Watercooler Event is a vibrant two-day experience exploring effective ways to create workplaces that empower people to thrive. Join over 6,000 industry experts to exchange ideas, uncover transformative solutions, and celebrate the future of work.

Discover insights from industry leaders on evolving business and people strategies, network with like-minded professionals, and embrace innovative approaches to wellbeing, culture, and productivity.

Meet experts from the following disciplines:

  • Wellbeing, Engagement & Mental Health
  • HR & Culture
  • Diversity, Equality & Inclusion (DE&I)
  • Learning & Development
  • Employee Benefits
  • Occupational Health & Safety

Curating Collaboration with the UK’s Leading Organisations

At Work Wellbeing
&Me by Holland & Barrett
Audiem
Aslan
BBX
Bevi 
Betknowmore
Bodyline
Branded Biophilia
Career & Parenthood
Chilli Jam
Clear Links
Concept TV Studios
Curious Vitae
CRAOI
Deliveroo for Work
Deskbird
Ecoswap
Empresa Psychology
Eye Med UK
Extraordinary Events
Financial Wellbeing Month
Firstbeat
Flow Consulting
FlowSpace
Fluid
FluClinic2You 
Funky Yukka
Freda
Future of the Office
Green Chef
Gresham
Harley Row Clinic
Health@Work
HealthKey
HealthClinic2You
Healthcare by Superdrug
Henpicked
Hearology®
Hedroc
HelloFresh
Help to Save
Hussle
I Am Now
InstructorLive
Interaction
IPRS Health
Jump
Kaido
Kitt Medical
Layrd Design
Lemonade Events
Livi
Loch Associates
London Aerons
Love Mondays Office Space
Lyra Wellbeing UK & Ireland
Macmillian Cancer Support 
Medicash
Mentor Mums
Mind
Mindful Business Charter
Modern Health
MumPod
Myla Health
My Health Xtras
My Secure Mind
My Staff Shop
NearU
Obo
Ocushield
Oktra
Oliver Myles Events
onHand
Optima Health
Pacific Prime
Personal Group
Randox Health
Re;mind
ResourceXpress
Ripple&Co
Simply Workplaces
Smart Employee Eyecare
Smile Box
Spica Technologies
StayF
SuperWellness
Square Mile Farms
Supporting Minds
Technogym
That Day
The Centre for People, Culture and Wellbeing
The Electric Car Scheme
The Employee Experience Project
The Midlife Mentors
The Mind Hub
The People Practice Group
The Positive Planner
The Secret Majority
The Zen Project
Thrive4Life
Total Active Hub
Video Mastery
Wellbeing of Women
WebMD Health Services
WellFi
Wellhub
Well Well Well
WeWork
Workplace Ear Care
Workplace Geeks
Work With Island
Xpress Relocation
YuLife
YuMuuv
Zoas
At Work Wellbeing
&Me by Holland & Barrett
Audiem
Aslan
BBX
Bevi 
Betknowmore
Bodyline
Branded Biophilia
Career & Parenthood
Chilli Jam
Clear Links
Concept TV Studios
Curious Vitae
CRAOI
Deliveroo for Work
Deskbird
Ecoswap
Empresa Psychology
Eye Med UK
Extraordinary Events
Financial Wellbeing Month
Firstbeat
Flow Consulting
FlowSpace
Fluid
FluClinic2You 
Funky Yukka
Freda
Future of the Office
Green Chef
Gresham
Harley Row Clinic
Health@Work
HealthKey
HealthClinic2You
Healthcare by Superdrug
Henpicked
Hearology®
Hedroc
HelloFresh
Help to Save
Hussle
I Am Now
InstructorLive
Interaction
IPRS Health
Jump
Kaido
Kitt Medical
Layrd Design
Lemonade Events
Livi
Loch Associates
London Aerons
Love Mondays Office Space
Lyra Wellbeing UK & Ireland
Macmillian Cancer Support 
Medicash
Mentor Mums
Mind
Mindful Business Charter
Modern Health
MumPod
Myla Health
My Health Xtras
My Secure Mind
My Staff Shop
NearU
Obo
Ocushield
Oktra
Oliver Myles Events
onHand
Optima Health
Pacific Prime
Personal Group
Randox Health
Re;mind
ResourceXpress
Ripple&Co
Simply Workplaces
Smart Employee Eyecare
Smile Box
Spica Technologies
StayF
SuperWellness
Square Mile Farms
Supporting Minds
Technogym
That Day
The Centre for People, Culture and Wellbeing
The Electric Car Scheme
The Employee Experience Project
The Midlife Mentors
The Mind Hub
The People Practice Group
The Positive Planner
The Secret Majority
The Zen Project
Thrive4Life
Total Active Hub
Video Mastery
Wellbeing of Women
WebMD Health Services
WellFi
Wellhub
Well Well Well
WeWork
Workplace Ear Care
Workplace Geeks
Work With Island
Xpress Relocation
YuLife
YuMuuv
Zoas
At Work Wellbeing
&Me by Holland & Barrett
Audiem
Aslan
BBX
Bevi 
Betknowmore
Bodyline
Branded Biophilia
Career & Parenthood
Chilli Jam
Clear Links
Concept TV Studios
Curious Vitae
CRAOI
Deliveroo for Work
Deskbird
Ecoswap
Empresa Psychology
Eye Med UK
Extraordinary Events
Financial Wellbeing Month
Firstbeat
Flow Consulting
FlowSpace
Fluid
FluClinic2You 
Funky Yukka
Freda
Future of the Office
Green Chef
Gresham
Harley Row Clinic
Health@Work
HealthKey
HealthClinic2You
Healthcare by Superdrug
Henpicked
Hearology®
Hedroc
HelloFresh
Help to Save
Hussle
I Am Now
InstructorLive
Interaction
IPRS Health
Jump
Kaido
Kitt Medical
Layrd Design
Lemonade Events
Livi
Loch Associates
London Aerons
Love Mondays Office Space
Lyra Wellbeing UK & Ireland
Macmillian Cancer Support 
Medicash
Mentor Mums
Mind
Mindful Business Charter
Modern Health
MumPod
Myla Health
My Health Xtras
My Secure Mind
My Staff Shop
NearU
Obo
Ocushield
Oktra
Oliver Myles Events
onHand
Optima Health
Pacific Prime
Personal Group
Randox Health
Re;mind
ResourceXpress
Ripple&Co
Simply Workplaces
Smart Employee Eyecare
Smile Box
Spica Technologies
StayF
SuperWellness
Square Mile Farms
Supporting Minds
Technogym
That Day
The Centre for People, Culture and Wellbeing
The Electric Car Scheme
The Employee Experience Project
The Midlife Mentors
The Mind Hub
The People Practice Group
The Positive Planner
The Secret Majority
The Zen Project
Thrive4Life
Total Active Hub
Video Mastery
Wellbeing of Women
WebMD Health Services
WellFi
Wellhub
Well Well Well
WeWork
Workplace Ear Care
Workplace Geeks
Work With Island
Xpress Relocation
YuLife
YuMuuv
Zoas
Leaders

AGENDA

Delivering actionable insights to accelerate cultural change.

Wellbeing Leaders

Speakers

Visionary thinkers from a broad range of business sectors.

C Level

Leaders’ Club

The UK’s most innovative leaders.

Solution Partners

Exhibitors

Innovative ideas & solutions to build better workplaces.

What’s On

The Watercooler Conference and exhibition content focuses on the key pillars of wellbeing, employee engagement and culture change to enable you to build a comprehensive, strategic approach for a more productive business. As well as a series of focused workshops, the 2025 event featured three parallel tracks running across both days. Now in its fourth year, the conference brings together some of the UK’s brightest and best.

Conference

Conference

Three track conferences running side-by-side featuring thought-leading speakers and influencers, it’s held as a ‘silent disco’ format for focused and uninterrupted discussion.

Workshop

Workshops

Interactive workshop sessions held within the main exhibition hall, featuring deep-dive insight and solution partner case-studies and showcases.

WWs podcast

Working Well Beings Podcast

Exploring the Stories of Wellbeing Leaders. This special edition series was recorded LIVE at the Watercooler 2025. Listen here.

Exhibition

The Watercooler exhibition is filled with leading solution partners who are at the forefront of helping businesses deliver workplace culture and wellbeing programmes.

1 2 1 Meetings

1-2-1 Meetings

Fast-track your supplier and technology partner search via our 1-2-1 meetings programme. Just indicate your interest on the registration form and we’ll do the rest!

The Office

The Office

Get the full 360 Workspace and Workplace Experience at the gathering of workplace experts; Workspace Design, FM, Corporate Real Estate, Workplace Strategy and Property.

The Office Expo

2025 Speakers

Dame Carol Black GBE

Dame Carol Black GBE

Independent Adviser & Chair Centre for Ageing Better
Peter Cheese

Peter Cheese

CEO
CIPD
Mohammad Koheeallee

Mohammad Koheeallee

QESH Coordinator & Lead Accessibility Ambassador
Coca Cola Europacific Partners
Ruth Jackson

Ruth Jackson

Chief People Officer
The Gym Group
Astha Mittal

Astha Mittal

Director- Global Benefits & Mobility
Wella Company
Jason Bloomfield

Jason Bloomfield

Global Head of People Change & Experience Design
Ericsson
Carole Smets

Carole Smets

Global Social Sustainability Director
Pernod Ricard
Fiona McAslan

Fiona McAslan

Head of Wellbeing
Royal Mail Group

2025 Exhibitors

Latest Make A Difference News

Employers and trade bodies like the CIPD have welcomed the government’s newly published ‘roadmap’ to help implement the incoming Employments Rights Bill; a piece of legislation that marks the biggest changes to workplace reforms in decades and pledges to create “greater fairness and security at work” for all employees.

Several ways the Bill intends to do this include the banning of exploitative zero hours contracts, enabling workers to have a stronger voice and ending unscrupulous “fire and rehire” practices.

‘A turning point’

Commentators, such as councillor Becky Everett, are heralding the Bill as not just a piece of legislation but “a turning point, a transformative moment”. Employers such as the Co-op Group’s CEO Shirine Khoury-Haq are describing it as a way to “strengthen rights for workers” and “do right by colleagues”, adding:

“We are convinced that treating employees well promotes productivity – it helps employers recruit, develop and retain the talent they need.  Working in partnership with Government we believe this Bill is a once in a generation opportunity to ensure all workers are treated fairly whoever their employer might be.”

Phased approach

With such a complex and technical piece of legislation, the government has laid out why the Bill is coming into force, how to prepare for its implementation and the nature of the planned “phased approach”.

Rt Hon Angela Rayner MP, Deputy Prime Minister and Rt Hon Jonathan Reynolds MP, Secretary of State for Business and Trade said:

“We always said that this Bill must work in practice, not just on paper. This is why we are consulting on key aspects of our Plan to Make Work Pay and taking a staggered approach to implementing several of the most significant reforms.”

Businesses need to be ready

The phased approach is meant to ensure that there is a “proper business readiness period” and that employers fully understand the details of the reforms and can prepare well in advance.

CIPD Chief Peter Cheese said he was pleased the measures are being phased in gradually:

“This will give more time for further consultation on key points of detail, and organisations more time to update their policies and practices.”

The roadmap gives clarity on key timelines. Some most relevant to employee wellbeing include:

After the bill is passed: 

  • Protections against dismissal for taking industrial action to ensure workers can defend their rights without fear of losing their jobs. 

April 2026: 

  • Collective redundancy protective award – doubling the maximum period of the protective award to provide stronger financial security for workers facing mass redundancies. 
  • ‘Day one’ paternity leave and unpaid parental leave to support working families from the very start of employment. 
  • Whistleblowing protections to encourage reporting of wrongdoing without fear of retaliation. 
  • Fair work agency established to enforce labour rights and promote fairness in the workplace. 
  • Statutory sick pay – removing the lower earnings limit and waiting period 

October 2026: 

  • Ending unscrupulous fire and rehire practices to protect workers from being forced into worse terms under threat of dismissal. 
  • Regulations to establish the fair pay agreement adult social care negotiating body in England to raise standards and pay in the social care sector.  
  • Tightening tipping law – strengthen the law on tipping by mandating consultation with workers to ensure fairer tip allocation. 
  • Requiring employers to take “all reasonable steps” to prevent sexual harassment of their employees to create safer, more respectful workplaces. 
  • Introducing an obligation on employers not to permit the harassment of their employees by third parties to extend protections to all work environments, including public-facing roles. 

2027: 

  • Gender pay gap and menopause action plans (introduced on a voluntary basis in April 2026) to promote gender equality and support women’s health in the workplace. 
  • Enhanced dismissal protections for pregnant women and new mothers to safeguard job security during pregnancy, maternity leave and a return-to-work period. 
  • Further harassment protections, specifying reasonable steps which will help determine whether an employer has taken all reasonable steps to prevent sexual harassment to provide clearer guidance and stronger enforcement against harassment. 
  • Creating a modern framework for industrial relations to build a fairer, more collaborative approach to workplace relations. 
  • Bereavement leave to give workers time to grieve with job security. 
  • Ending the exploitative use of zero hours contracts to provide workers with stable hours and predictable income. 
  • ‘Day 1’ right to protection from unfair dismissal to ensure all workers are treated fairly from the start of employment. 
  • Improving access to flexible working to help people balance work with family, health, and other responsibilities. 

One of the government’s key election pledges, said Rayner, was “to rebuild [the UK] economy so that it serves working people once again”. But, as TUC general secretary Paul Nowak, also said “decent employers don’t need to wait for the law to change, they should be working with staff and unions right now to introduce these changes as quickly as possible”.

The Government is working closely with Acas, which support it in both implementation of the new measures and continuing to provide support to employers and workers moving forward.      

You might also like:

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Government publishes ‘roadmap’ to support employers with new Employment Rights Bill

Our Movers and Shakers articles highlight and celebrate those that are moving up, out or across in the rapidly evolving world of workplace culture, employee health and wellbeing. Here’s a selection of just a few of the many “movers and shakers” that have grabbed my attention in June 2025.

Their job titles are varied, reflecting the diversity of our network, which aims to bring together all stakeholders responsible for workplace culture, employee health, and wellbeing — breaking down silos to REALLY make a difference and advance best practice.

Steve Iley, Chief Medical Officer, BP

First up is the inimitable Steve Iley, who after more than six years with Jaguar Land Rover (JLR) – first as their Chief Medical Officer, then adding Health, Safety and Wellbeing to his job title – has moved to global energy giant BP.

Steve is a trailblazer in his field. You can read more about his approach in the profile interview which Suzy Bashford conducted ahead of his appearance at our sister event, The Watercooler, back in 2023. In this he shared his tips on creating an award-winning holistic wellbeing culture.

Steve is also quoted in this article on how employers can support the government’s mission to shift to preventative healthcare and this article, where a range of leaders shared advice for sons on how to navigate work with their wellbeing intact.

We wish you well in your new role Steve.

Amanda Hammond, Strategic Wellbeing Lead, Canada Life UK

Next is the inspirational Amanda Hammond. After almost 17 years with the global information and communication technology (ICT) company Fujitsu, Amanda started a new role with Canada Life UK in April 2025 as their Strategic Wellbeing Lead.

Writing on LinkedIn about her new job Amanda said: “I’ve been working at Canada Life UK for just over three weeks and it’s clear to me that the culture is supportive and caring with a real focus on people”. This was as part of a post announcing that Canada Life had been shortlisted for an award recognising their support of fathers.

Since then, Canada Life’s commitment to financial wellbeing has also been recognised, earning an award for driving the greatest impact on benefits and retirement plan uptake.

It sounds like you’ve joined a great employer Amanda.

Jo Forbes, Head of Health, Safety & Wellbeing, Osborne Clarke

Congratulations also go to rising star Jo Forbes, who has been promoted from Health, Safety & Wellbeing Strategy Manager with legal firm Osborne Clarke to their Head of Health, Safety & Wellbeing.

Jo is a driving force behind Osborne Clarke’s risk assessed, data driven, preventative wellbeing strategy which helps to sustain a high performance culture and positive wellbeing – with all the associated benefits for both the company’s people and their clients.

If you’d like to read more about Jo’s work she has been quoted in many of our articles on www.makeadifference.media, including this one on how employers can make manager health & wellbeing training stick, and this one outlining eight actions employers can take to foster resilience.

Rebecca Ormond, EMEA Head of Diversity, Inclusion & Wellbeing, Sumitomo Mitsui Banking Corporation

Kudos also to Rebecca Ormond, who has been promoted to Executive Director at SMBC Group. In her announcement on LinkedIn she explained: “What I am really thrilled about is this is such a vote for the ongoing importance of DEI and wellbeing – ensuring fairness at work and that #TeamSMBC is a place where everyone can thrive”.

We second that Rebecca.

You can read more about Rebecca in this feature which asked “Should you merge DEI & Wellbeing into one role, like SMBC Bank?”

Chalene Hanson, HR Director, Apple

Our next Mover is Chalene Hanson. After rising to Global HR Director, HRBP during her four years with British luxury fashion brand Burberry, Chalene has taken on the role of Regional Lead, People & Site Strategy – MEA & DACH with global tech giant Apple.

Writing on LinkedIn Chalene shared that she was wrapped in gratitude whilst closing an iconic chapter at Burberry. She explained: “After 4.5 extraordinary years, it’s time to step into my next adventure.
This decision wasn’t made lightly—because Burberry has been so much more than a workplace. It’s been a House of transformation, purpose, and inspiration, shaped by some of the most talented and creative minds”.

Commenting on her new role, also on LinkedIn, Chalene wrote: “New company – new city – new role – same passion for people and purpose”.

Chalene, your energy and passion is infectious and we look forward to catching up soon.

Carole Spiers MBE, Chair, International Stress Management Association & Founder, International Stress Awareness Week

Last but not least, I wanted to recognise that the phenomenal Carole Spiers has been awarded an MBE for her services to mental health and stress management.

Announcing the news on LinkedIn Carole wrote: “I’m deeply proud and humbled to have been awarded a Member of the Order of the British Empire (MBE) in the King’s Birthday Honours List for services to stress management and mental health — a recognition that reflects my lifelong mission to champion wellbeing in the workplace”.

Some of the articles that Carole has contributed to www.makeadifference.media include this one focused on “Why managers should listen” and this one, which charts “50 years of progress is health and wellbeing”.

Carole we applaud you and your unwavering dedication.

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Movers & Shakers in workplace culture, employee health and wellbeing

If you genuinely care about employee Health and Wellbeing, you cannot afford to ignore AI. In an ideal world, employers would be getting themselves educated about its implications and have, or at least be working towards, an AI strategy. 

But, as CIPD Chief Peter Cheese says, an AI strategy and policy is not enough on employers’ radars currently which is worrying, as time is running out with so many individuals using it unguided.

If we want to avoid the dystopian future painted in many a sci-fi film about robots taking over the world (this may not be as dramatic as it sounds) then we need to act now and employers are a vital part of that collective action.

Urgency looming

Cheese explains his urgency saying:

“People have said the changes we are seeing today with Generative AI were decades away. But suddenly they’re happening. Now. I’m currently reading a book about transhumanism – who’s to say that is not as far away as we thought? And all these changes have huge ethical implications that are not being considered enough by employers.”

Let’s rewind slightly to a more relatable example, like the use of Copilot to help you with your day to day workload. As Cheese explains, this type of AI is like your personal agent, building up knowledge about your habits, your behaviours, your patterns of work and the questions you’re asking it. 

“How do we manage this process and ensure that, whatever our Copilots are learning and coming up with, is going to help us and not fundamentally work against us?” he says. 

How do we trust AI?

“And of course – I’m talking about the longstanding concerns of scientists and scifi writers: what happens if these systems become cleverer than us? We need to be asking: how does AI work alongside us and not displace us? How do we trust it? We need to be redesigning jobs and creating new jobs in the age of AI that are good for people.”

When he talks to organisations about AI, he urges them to create a framework and give employees clear guidance on how to use AI responsibly. This means they need to understand how AI works, where biases come from, how you apply judgement to it and how you use the tools transparently. 

Doing this avoids a culture of false-productivity and extra pressure where employees pass off AI work as their own, creating a kind of ‘super human’ persona which helps no-one and leads straight to burnout.

Not a tool but a test of leadership

Ultimately, says Louise Aston former Wellbeing Director at Business in the Community and now consultant, “AI isn’t just a tool, it’s a test of leadership; it’s not a tech challenge, it’s a human one”. It concerns her greatly that, so far, the conversation around AI has been obsessed largely with productivity and competitive advantage, seeming to completely miss the seismic impact on employee wellbeing:

“The wellbeing aspect is imperative and should be a priority for business leaders but they seem to be completely overlooking this dimension and, by doing so, I believe they are taking a serious strategic risk.”

The “human side” of the equation is being neglected and must be “embedded” into employers’ AI strategies, she says. The employers that do this will be able to “empower their employees” and unlock higher levels of creativity and work, as well as wellbeing. But to achieve this utopia, “AI and wellbeing must go hand in hand”.

What employees need to know

Building on what Cheese says about what employees need to know in a policy, she adds they need to be clear of what they bring to the role – what she calls “the human factor”.

For her, the key “differentiator” of humans over robots in the workplace is that robots can’t “drive culture”. Why not? Because, she says, they can’t create psychological safety; the cornerstone of health and wellbeing at work:

“Culture is about people. It’s about human beings. It’s about purpose. It’s about trust. AI cannot do these things. That is really, really key. I can’t stress that enough.”

Short-term gains, long-term pains

She concedes that yes, in the short-term, using AI surreptitiously alongside your work in an unguided way may lead to improved personal productivity. But in the longterm this strategy is on a hiding to nothing because humans are “feeling” creatures who want a sense of purpose and motivation.

“Besides, I think the quality of work in this kind of future will just be really, incredibly boring,” she says; and this is a woman who knows what she is talking about on the psychology and cultivation of creativity and original thought, having formerly been Creative Director of the UK government’s inhouse marketing agency, the Central Office of Information (COI).

DEI gaps

Outgoing Global Head of Inclusion at a FTSE listed British multinational FMCG company, Tolulope Oke, has just come back from an event about ‘unlocking opportunities for the Black and Global Majority Community through Ethical AI’ when I speak to her. She is keen that AI is guided to close DEI gaps, like the disability gap and the employment gap, rather than widen them through embedded biases. 

AI consultancy is a key pillar of her new company, The Inclusive Experience Group, because she’s seen first hand, having worked at big brands like Diageo, Amazon and Sainsbury’s, the need for governance in this area. And she doesn’t believe that companies should rely on governments for this guidance as, with so many things, they are struggling to keep up with the pace of change:

“We don’t have a lot of global, regional or national standards on AI. There’s still a lot of gaps in regulation. And there’s not a lot in the UK specifically, and the UK actually refused to adopt a policy which would have given greater protections to people around AI and so we are still waiting to see what happens in terms of more regulation.”

Government lagging

Due to this governmental lag, it makes sense that employers – given the urgency already explained – create their own governance. But, like Cheese and Aston, Oke is worried that employers are missing vital considerations:

“We have to be really careful around governance and a lot of organisations have rushed, especially in the last 18 months, because they have had to adopt their own internal systems due to the fact their employees are already using open-source AI and putting confidential data out into the market.”

So what are they missing? 

We’ve already discussed the “human factor”, mentioned by Aston, but Oke says another major ‘miss’ is the social impact on marginalised, vulnerable communities in the Global South. She’s concerned that if not managed well, AI being used by the West could exacerbate inequality, gaps like those in literacy and job displacement, which raises serious ethical concerns for her – especially at a time of ‘ESG’ when companies are supposed to be considering their social impact.

“Yes we may be forging ahead in the West but are some people being left behind? We need equality of education and understanding,” she says. “AI may look sexy and shiny in the Western world but the economic impact in the Global South cannot be underestimated.”

Massive environmental impact

The lack of focus on the “absolutely massive” environmental impact of AI, due to the huge data centres necessary to process all the data, also disturbs her. She expects to see a “shift in the ESG index” as companies grapple with uplifted carbon footprints as a result. The problem is, she says, the data scientists and experts involved with programming and creating AI aren’t talking about these challenges. 

“They’ll talk to you in acronyms and tech jargon but not about the social impacts and the environment because that’s not their remit or their personal concern,” says Oke. “That’s why people in roles like mine are so important because we look at the bigger picture.”

People that work in Health and Wellbeing and DEI are often driven by a mission to look at the cost of productivity, not only on employee wellbeing, but also the planet’s.

As Oke says, she “always adds [her] actual, real world, diverse, inclusive experience and critical thinking to help interpret any data”.

As she says, for now, “AI can’t do that. AI can’t think the way I think, and that’s what gives me the value add.”

But, as the CIPD’s Cheese said at the start of this article, the important words are “for now”.

As we also said at the beginning, if you genuinely care about employee health and wellbeing, you cannot afford to ignore AI. The question is: are you? 

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AI can crush Culture and Wellbeing: how do you ensure it doesn’t?

In recent months, many organisations have found themselves in the crossfire of a growing backlash against Diversity, Equity and Inclusion (DEI) programmes. While the conversation has become polarised, and the current climate is undeniably challenging, this also brings an opportunity to pause, reassess, and to look at how to do things differently. It creates a space to reflect on what hasn’t been working, and what needs to change.

The truth about the DEI backlash

Too often, DEI has been implemented as a tick-box exercise: driven by quotas, focused on isolated initiatives like ERGs, and evaluated through engagement metrics. While these efforts have raised awareness, these efforts have often failed to move the needle on true inclusion or business performance. As a result, many DEI budgets have come under scrutiny—particularly when organisations struggle to see a link between inclusion and productivity.

Worse still, DEI has sometimes become detached from the core functions of the organisation – driven by engagement surveys rather than tied into business outcomes such as performance, productivity, or development. When budgets tighten, the programmes that aren’t seen as delivering measurable value are the first to be cut.

Driving inclusion through performance, not programmes

So, what’s the alternative?

It’s time to move the DEI conversation out of the “HR silo” and into the heart of organisational performance. Rather than asking if people feel included, we should be asking: How does inclusion enable our people to perform at their best?”

Embedding DEI into the fabric of the organisation means moving beyond surface-level initiatives and aligning inclusion efforts with core business drivers: performance, wellbeing, and leadership capability. This is where real cultural change begins; not with top-down mandates, but with consistent behaviours that ripple through teams, systems, and decision-making.

When inclusion becomes part of how a business operates,not just what it says, it naturally supports wellbeing, boosts productivity, and drives retention.

Change happens through habit, not one-off intervention

Change doesn’t happen through a one-off intervention. It happens through habit. That means equipping leaders not just to talk about inclusion, but to model it. It means making inclusive decision-making part of everyday practice, not an annual training module.

This means designing inclusion strategies that are measured not just through engagement scores, but through metrics like productivity, retention, and development. It means HR working hand-in-hand with leadership to ensure DEI or culture is linked to business strategy, not bolted on as an afterthought.

This behavioural approach to culture change has clear benefits. Rather than siloing DEI, we can integrate it with employee performance, leadership development, and organisational health. The result? A culture where people don’t just feel safe, they feel empowered to contribute and thrive.

A moment of opportunity

I understand the discomfort around the current backlash but it’s also a signal that surface-level efforts are no longer enough. I also believe this is a moment of possibility. Organisations need a different approach, one that embeds inclusion into the daily fabric of how they work, lead, and grow.

Let’s not stop talking about difference. Let’s start doing difference differently.

About the author

Johanna was formerly Group HR Director at Oxford University Press, she is now one of the few female CEOs in the data and technology industry and has this year been shortlisted for GBEA Tech Founder of the Year.

She launched FabricShift (previously In Diverse Company) in 2019 out of a strong belief that there was a better way to create and measure inclusive cultures, ones that drive business performance, innovation and productivity. FabricShift focuses on helping leaders create inclusive cultures and understand that differences enhance decision-making and improve company performance.

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Beyond the backlash: drive culture change through performance, not quotas

We’ve all heard the cliches that “men don’t talk about their feelings” and only want to chat football. But there’s a reason these tropes persist: they contain truths that workplaces often ignore.

Emily Pearson, Founder of Wellbeing Lead Academy and the Manbassador programme, says many organisations still don’t understand how differently men communicate, especially when it comes to health.

“It’s so different,” she says. “Put two women in a room who’ve never met each other and in ten minutes we’ll be talking about everything from periods to the menopause to our plan for the next five years. Men don’t do that.”

Workplaces largely haven’t created spaces for men, as much as they have women, to speak up in a way that feels comfortable for them about their health and wellbeing. The far fewer number of male networks is evidence of this.

“‘Come along, sit and talk about your feelings’ is probably not going to get men engaged in a health based conversation,” says Pearson.

So what is? This article gives you 8 ideas for inspiration…

1. Understand male psychology better

There are evolutionary reasons that men and women are different, and have different attitudes and preferences when it comes to communications and thinking about their health and wellbeing. But the fact there is currently only one module in the UK which covers male psychology – and that’s at Sunderland University – is more evidence we don’t really understand the important nuances, says Pearson.

“Men build relationships in a different way. It’s around camaraderie, teamwork, a bit of healthy competition and by standing shoulder to shoulder,” she says. 

“If you put a five a side football match over lunchtime and have a bit of competition between the guys in finance and the guys on the shop floor, they’ll probably turn up. Then you can embed and introduce conversations and information about health and wellbeing, once the engagement happens.”

2. Critically assess your health policy: do you understand your men? Really?

“I find a lot of employer health policy is written by middle class people in nice middle class, warm offices and they don’t really understand how the policy supports employees especially the likes of blue collar men doing blue collar roles,” says Mark Brooks, who is working with the government on its forthcoming Men’s Health Strategy (more on this later).

Matt Grisedale, Senior People Champion, E.ON, was very conscious of this, setting up a men’s network because the five people who originally set up the group were all white, middle-aged men.

“We were all coming from the same space so I knew we had to bring in some new perspectives,” he says. “So I reached out to people I knew across the business, people with very different perspectives to ours. We were conscious of not just creating a space that was going to work for middle-aged white men because that’s what we are.”

3. Recognise building trust takes longer

Often men will disclose about their mental health and wellbeing just to a trusted female partner, whereas women generally have a lot of female friends and talk to them.

“Again this is evolutionary, it’s biology and psychology,” says. It means that workplaces need to expect the process of getting the conversation going to take longer.

4. Don’t force men to talk about their feelings (especially to therapists)

Sometimes rather than a therapist or a counsellor, men would prefer to speak to a peer, which is why peer mentor programmes like Manbassadors are seeing such success (see Active Leeds case study here). 

Also, the positive influence isn’t necessarily about talking – role models can inspire others just by modelling healthy behaviour.

“Having Bobby in your in your organisation, who’s being a positive male role model is just as powerful as some amazing footballer who’s on million pound a month salary,” says Pearson.

5. Let conversations happen naturally

“Our most powerful sessions happen when we simply say, ‘what do you want to talk about?’” says Grisedale. “That openness leads to real lightbulb moments.”

“Men are more likely to want to problem solve their issues, rather than just ‘talk’ about their feelings,” says Pearson. 

“Men want to find ways forward. So often the best way to communicate with them is through coaching around goal setting and finding solutions to problems. It’s a different way of supporting.”

6. Consider using ‘banter’ for men in health messages

Many men say they appreciate humour being brought into communications, especially around tough topics. 

Take cancer, for example. Grisedale says that one of the approaches that engaged male employees recently in a podcast on testicular cancer was the fact the interviewees “made it fun and talked about some of the silly nicknames they’d be given by their friends and family, because that’s how men like to interact”.

As Grisedale rightly says, getting this balance right has become tricky in light of the ‘toxic masculinity’ tag now automatically attached to some male behaviour, with ‘banter’ often being brandished with one brush as ‘all bad’. However, as he says:

“Sometimes that kind of banter can be seen as toxic masculinity but often that isn’t what it is, often it’s just a different way of dealing with difficult stuff.”

7. Offer anonymous resources

“There’s a lot of demonisation about the online world, but men will tend to look for help themselves, especially about a sensitive topic, which is why anonymous helplines are good,” says Brooks. 

That’s why, too, employers shouldn’t underestimate the value of rich online information and signposting.

“These are often a gateway for men to seeking help and validation,” says Brooks. “Men may not want to talk at work but if they suddenly start turning up to a Andy’s Man Club or Men’s Shed because they found the link on your website, you’ve done your job as an employer.”

8. Support the Men’s Health Strategy

A government-backed Men’s Health Strategy is in the works. It aims to get more men into the health system—and into work—by tackling health barriers.

Employers can feed into the government’s call for evidence, open now.

Information about what health strategies have succeeded and why, as well as the barriers which had to be overcome, is useful to help inform policy.

According to Brooks, the government is “100%” committed to seeing this strategy through:

“This isn’t something that’s been handed down to a junior minister to take charge off, it comes right from the top. The government has got ambitious targets to have employability rates of 80%. To do that, though, you need a male employability rate of 83% because the rate needs to be higher for men than women. That means we need a million more men in work than we currently have and the biggest barrier for them is ill health.”

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Over a third (35%) of women put off their cervical screenings due to work commitments, and half say they feel pressured to prioritise work over personal health appointments, according to new research from the Lady Garden Foundation.

On the back of the worrying findings, the gynaecological cancer charity is calling for employers to provide additional paid leave for cervical screenings. 

The research is particularly concerning given the already well-documented, and growing, “wellbeing gap” between men and women in the workplace: only 54% of women rate their workplace wellbeing as “good”, compared to 63% of men, according to the latest ‘What Employees Want: Workplace Wellbeing Trends in 2025” from YouGov and Yulife.

Paid leave for screenings

Jenny Halpern Prince MBE, Chief Executive Officer and Co-Founder of the Lady Garden Foundation, said: 

“Employers have a huge role to play in enabling women to have the time off they need, whilst also normalising the conversation in the workplace. This is evident in the fact that our research told us 60% of women believed more open workplace conversations would encourage them to attend.”

The research also reveals that:

  • nearly a third (31%) of women have booked annual leave to attend their cervical screenings, with 16% saying their boss or workplace had demanded they do so
  • nearly a third (31%) also claimed that their boss or workplace would not see their cervical screening as a good reason to be off work
  • 48% agree that companies employers should give paid time off to attend screenings
  • more than three-quarters (77%) believe women should have a legal right to do this
  • more than half (58%) say they were unaware of any policies or programmes in their workplace to support women to take time off to attend their cervical screening
  • 84% say that having the ability to work from home offers them more flexibility to attend medical appointments, including cervical screenings
  • nearly a third (31%) say they struggle to get an appointment at a convenient time of day

To help employers support women better in the workplace, the Lady Garden Foundation has created two guides, one for employers and one for employees. These can be downloaded from the Lady Garden Foundation website.

5m behind with screenings

The research was commissioned ahead of Cervical Screening Awareness Week which has just finished (19th – 25th June).

NHS England estimates that five million women currently aren’t up to date with their cervical screenings, potentially putting their lives at risk.

Cervical cancer is most commonly diagnosed in women between 30-34 years old but it can occur at any age, with early detection being key.  In 2023-24, 5.12 million women in England aged between 25-64 were due a cervical cancer screening, however only 3.25 million women were tested – a concerning number given that 99.8% of cases are preventable if women regularly attend their screenings and are HPV vaccinated.

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Over a third of women delay cervical screens due to work commitments and pressure, study finds

Employers have four more days (30 June) to submit their response to the UK government’s consultation on introducing mandatory ethnicity and disability pay gap reporting.

This new requirement will affect UK employers with 250 staff or more and the proposals are designed to reduce workplace inequalities and foster employee wellbeing through transparency.

Employers can submit a formal response by 30th June, suggesting their opinions on what would work best in terms of data collection, reporting thresholds and actions.

Affect the forthcoming Equality Bill

These responses will be used to inform the government’s drafting of the proposed Equality (Race and Disability) Bill and ensure that the legislation gives employers a clear framework regarding what is required of them.

Some organisations have already publicly responded to the consultation, such as Action for Race Equality (ARE) which has urged the government to take a strong stance which goes beyond simply collecting data and includes narratives as well as action plans. It is also proposing that public bodies like the NHS are included, and that organisations are fined for non compliance.

First step to tackle inequality

A spokesperson said:

“EPG Reporting is the first step for tackling inequality because it measures the scale of racial disparities and institutional racism.”

Meanwhile the Race on the Stats Society is calling for pay disparities to be revealed at all levels but warns against “league table” style comparisons favouring flexible reporting.

Business in the Community (BITC) welcomes the consultation but also points out that 50% of large UK firms already collect ethnicity data and it urges the government to learn from insights gained from gender pay gap reporting – especially around transparency and accountability.

Lack of representation in senior roles

Richard Iferenta, Partner and Vice Chair at KPMG LLP and Chair of BITC’s Race Leadership Team, said:

“One in five working age adults in the UK come from a Black, Asian, Mixed Race, or other ethnically diverse background, yet a far smaller proportion of ethnically diverse employees are in senior management roles. I believe that making ethnicity pay gap reporting mandatory is vital, but so are business action plans to address the pay gaps that are highlighted during this process. It is also essential that we close the ethnicity pay gap and support more people from Black, Asian, Mixed Race, or other ethnically diverse backgrounds into more senior roles. The Bill is a welcome step and I look forward to seeing it progress.”

Possible steps for employers wanting to get a headstart on implementing this reporting could review responses for best practice, pilot different approaches, engage staff in their own consultations and start crafting narratives and action plans.

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Closing date looms for consultation on mandatory ethnicity and disability pay gap

Diageo’s outgoing Head of Inclusion & Diversity, Tolulope Oke, believes that DEI should be a vehicle for “business enablement and cultural transformation”, which is why she is, this month, launching a consultancy specialising in this.

While some professionals are shying away from even using the words “diversity” or “inclusion” Oke is intent in showing businesses they are even more important than ever, especially when it comes to an employer’s bottom line and, especially, in the age of AI.

As she says in this interview, she has seen various backlashes towards DEI over her career – which has spanned stints at not only Diageo but Amazon and Sainsbury’s – and isn’t phased by this one.

We spoke to her to find out more.

How has your role in DEI evolved?

When I first started, it was ‘side of desk’ work, purely outreach and engagement for the purposes of talent acquisition.

Then we started to look inward, looking at if people join our organisation, what can we do to keep them here and engaged.

Are you worried by the current DEI backlash?

I’ve been doing DEI work now almost 15 years, working in it during #metoo, Black Lives Matter, Brexit and Covid, so I have, perhaps, a different response to the current DEI backlash compared to practitioners who haven’t been practicing as long.

I’ve been through pushbacks before and we’ve always continued to weather the storm. I can say with some level of assuredness that DEI work isn’t going away. Though it might change in what we call it. It might pause, for a bit.

But, ultimately we know that this work makes sense, from a talent attraction perspective and from an experiential perspective, let alone from a commercial perspective, which has been my focus over the last six years when I’ve been honing my craft.

What skills are necessary for DEI professionals to ‘weather’ these storms?

We don’t always have the practitioners who have the dynamic skill set necessary.

To be a practitioner in this space, it takes more than passion and more than your lived experience. In fact, lived experience can become a trauma response to work and that is not helpful. And, I think, that’s what’s happened in many cases and that’s why we’ve got this backlash.

While this work started off about inclusion for all, it became very specific and centred. Most people would say that we need to bring other voices back in the conversation. 

Having said that, I would say there’s always been a contingent of practitioners (and I would include myself) who have always done this work centring on all, and focusing not on ‘either or’ but ‘both’. 

But there was also backlash around people saying ‘all lives matter’ during the Black Lives Matter campaign. Can you tell me your thoughts on that?

Yes. When BLM was being talked about, saying ‘all lives matter’ was being used to silence and drown out a very specific conversation. That was about co-opting a conversation. 

‘What about all lives?’ is a valid question but – at that present moment – we were having a particular conversation. Context really matters. What this question was doing was changing the conversation. 

Language seems to be really tricky in DEI…

DEI is both an art and a science. Like if you’re a writer writing about politics, there’s a way in which you can write about a broad spectrum of political views without endorsing one or silencing another. It’s that constant art of juggling.

You’re also an AI expert and been looking at AI in regard to cultural change. What gets you excited about what AI can do in terms of positive culture change?

Using AI to do things like help people who’ve come back from family leave, or other types of leave, and don’t know where to start. Platforms like Copilot, for example, help you synthesise your inbox and pull out the key threads and actions from your emails.

We actually did a trial on this, supporting employees with ADHD / autism when they came back from family leave.

We’ve also used AI to test out Copilot for those experiencing the menopause, and symptoms like brain fog, so they feel more productive and supported. Another example is using AI to sift through CVs and sorting through payroll data.

From a DEI perspective, I would love to see more great innovations using AI to close gaps, like the disability working gap and the employment gap.

What worries you about AI?

I think we need to be very careful around governance and many organisations have rushed into using AI and their employees are using open-source AI putting confidential data into the market.

What’s your advice to others responsible for AI?

You need to create your own internal AI because the reality is that people will be using AI regardless. This is costly, but I don’t think there’s a way around it. 

Also, employees need to learn to be AI-enabled in their roles for employers to maximise productivity. Employers need to develop inhouse systems and create good governance around these.

How impactful do you think AI will be in the workplace?

It’s one of the biggest shifts we’ve ever seen in culture in the world. We can’t bury our heads in the sand. I’d compare it to the transition from the horse, to the cart to the car. From the candlestick to electricity. AI is going to be that transformative.

And if used for good, it can do some incredible things, that serve great social causes and needs. But this cannot be done in isolation, without understanding the impact – quite often detrimental – of AI on certain groups, especially those in the global south. 

Right now, AI is very much a ‘good news’ story with businesses talking about what it’s enabling them to do and, in the Western world, we’re forging ahead with it – fast. But people are being left behind. So we also need to have an equity of education and understanding, too. 

You have a strong faith and are a spiritual person, which you talk about openly on your LinkedIn. Do you feel this comes into play when you think about AI?

Yes. That’s the reason I do this work. If not, I’d probably be in something like sales, and get paid more!

I have an altruistic view of the world. I believe that we have been given this world to steward and to be our brother’s keeper, quite literally. That means I want to show up and make this world better. So yes, my faith helps me to stay grounded in this world and gives me a real sense of responsibility to others.

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DEI: ‘I’ve been through pushbacks before & we’ve always weathered the storm; this work makes sense’

Topics such as DEI and sustainability have dominated headlines in the last six months, largely due to what’s happening across the pond with the recent US administration dismantling federal programmes and corporates visibility rolling back on these policies.

June seems like an appropriate time to re-examine the current state of play concerning sustainability in the UK, given the amount of environmental themed awareness days that fall this month – such as World Environment Day (5th), World Oceans Day (8th) and World Rainforest Day (22nd), to mention just a few.

So, how aware are employees of sustainability, what are their attitudes towards it and how are they expecting their employers to deliver on these initiatives?

Most employees want efforts stepped up

The fact remains that businesses need to back up their sustainability claims and plans – especially if Britain’s businesses hope to retain their brightest talent.

According to our research, half (51%) of employees want their employer to step up efforts and invest more in sustainability, this figure rises to 61% for younger workers aged 18-34. Worryingly, a third (33%) of this age group also believe that their employers simply do not care about the issue.

When thinking about sustainability, many leaders are likely to immediately shift their focus on mitigating scope 1 and 2 emissions. Yet a key area that is often overlooked by businesses is their benefits packages. And the demand from employees to offer environmentally friendly perks is clearly there.

Benefits packages often overlooked

Over half (53%) of UK employees would like to see their company investing in more sustainable benefits – this number rises to 66% for 18-34 year olds. This shift is not going unnoticed by employers – more than four in ten (44%) businesses report an increase in the number of employees asking for sustainable benefits such as electric vehicle schemes or sustainable pension funds.

Considering employee benefits more broadly, offering a targeted and effective rewards package is essential in modern workplaces – it is also vital to attracting and retaining top talent.

Our latest piece of research, published earlier in the year finds that half (52%) of employees say a good benefits package is the most important thing they look for in employment, rising to two thirds (66%) of those aged 18-34. The fact is, if a business doesn’t successfully deliver on its benefits package another employer will – impacting an organisation’s productivity, talent retention and competitiveness.

Next gen care about sustainability deeply

With the next generation increasingly populating the UK’s workforce, many of whom are both more concerned about their benefits packages and naturally more engaged in sustainability initiatives to safeguard their future, businesses need to demonstrate that they are clearly committed to sustainability, ethical and environmentally friendly practices in more ways than one.

While more ‘traditional’ ways of thinking about sustainability shouldn’t be disregarded, such as efficient operation management and transparent ESG reporting, leaders should also consider the ways they can align with their employees’ values on a more personal level.

Align with employee values on a personal level

Integrating innovative employee benefits technology can help businesses enable more targeted and flexible benefits – including more sustainable options.

Using data and insights derived from benefits platforms like Zest, means employers can also send targeted communications to employees to accommodate changing demands while ensuring that the right benefits reach the right employees at the right time.

Not only will offering personalised and sustainable benefits mean businesses can better meet the demands of their employees, boosting their ability to attract and retain talent, but perhaps more crucially, it will support the UK’s broader journey to net zero. 

About the author

Matt Russell was appointed CEO of benefits technology platform Zest in 2023. He has over 20 years of experience in the HR and benefits sectors, previously held senior positions at HR-software business, CIPHR, and benefits platform provider, Benefex.

Zest provides flexible benefits services for a wide range of well-known businesses across the world, including Hargreaves Lansdown, Taylor Wimpey, ADP and Travis Perkins.

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Sustainable employee benefits; an underused way to deliver on environmental commitments

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